Selecting the right software for fundraising may not be a simple process, but by understanding the eight common mistakes nonprofits make, you will be on the right path to making an informed selection for your ministry. After all, fundraising software is important for the success of your ministry’s finances and for making a positive impression on your donors. When you go to make a selection, keep these mistakes in mind so you can avoid them.
- Letting techies make the final decision: You should include them on the selection team, but don’t let them choose the software alone. Instead, program officers and those in charge of fundraising should drive the final decision.
- Wishful budgeting: Depending on the software, you may need new computers, printers, network upgrades, end-user training, and maybe even additional staff to run the system. Remember, while open source and free fundraising software costs nothing, you lack support, training, and good interface design if you choose these options.
- Putting price at the top of the priority list: The cost is important, but you must find a product that fits your resources and meets your needs as well as offering a good price.
- Randomly exploring demos: Only bother to look at demos that meet the needs your current system lacks and fits within your allotted budget.
- Falling in love with the features: Yes, software for fundraising comes with some exciting features, but a quality vendor that can change with technologies and provide good support is the most important deciding factor. If the vendor goes away, you’ll be left choosing fundraising software from scratch again.
- Buying beyond your needs: While you should plan for the future when buying fundraising software, make sure the bulk of the features can be used now. In other words, don’t buy a Lamborghini when all you can afford to maintain is a Honda.
- Thinking that the software will install itself: Someone has to oversee the conversion from the old system to the new software. You may get through this process by reassigning the tasks of your current staff or hiring temporary support staff to work on the project.
- Failing to put effort into the software after it’s up and running: Once the software goes live, you must continue to give it attention. Place someone in charge of the software to run periodic audit reports to identify and fix any problems that arise. Keep your budget open for software and hardware upgrades in the future.
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